The challenge
Palette had product-market fit and a messy brand. Three different logos were in circulation, the app and marketing site looked like different companies, and every new screen meant re-deciding spacing, colour, and type.
What we did
We delivered a complete identity - a distinctive wordmark, a considered colour system built for accessibility, and a type scale that works from ad creative to dense product tables. Everything is codified in a Figma design system with 120+ components, tokens, and usage guidelines, handed off with a developer-ready spec and a Storybook starting point.
The outcome
The team ships new screens 35% faster because the decisions are already made. The brand held together across a full ad campaign and pitch deck, and Palette closed its Series A two months after the relaunch.
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