The challenge
Bloom & Co. had grown fast on a template theme that couldn't keep up. Mobile pages took over six seconds to load, the product experience felt generic, and the checkout was leaking sales. They needed a store that matched the quality of their products without a risky, months-long replatform.
What we did
We rebuilt the storefront headless with Shopify Hydrogen, keeping Shopify as the commerce backend the team already knew. The product and collection pages were redesigned around clarity and speed - larger imagery, sharper typography, and a streamlined path to cart. We migrated the full catalogue, customer accounts, and every SEO redirect with zero downtime, then ran a two-week conversion-tuning sprint on live traffic.
The outcome
Four months after launch, mobile load time dropped 60%, conversion rate rose 22%, and organic revenue grew 140% as Core Web Vitals moved into the green. The team edits content and merchandising themselves through Shopify's admin.
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