Search Engine Optimization - 2025
← All workA technical SEO overhaul plus a content engine that grew a healthcare provider's organic traffic 3.2x in eight months.
3.2x
Organic sessions
+190
Page-1 keywords
+41%
Appointment requests
( Case study )
Client
Meridian Health
Year
2025
Services
Search Engine Optimization, Content Marketing
The challenge
Meridian had strong local reputation but was almost invisible in search. The site had crawl and indexation issues, thin service pages, and no content answering the questions patients actually type before booking.
What we did
We started with a technical audit - fixing site architecture, internal linking, structured data, and Core Web Vitals. Then we built a content engine: a keyword and intent map tied to each service line, briefs written with clinical review, and a steady publishing cadence. Local SEO and Google Business Profile work supported the branch pages.
The outcome
Over eight months, organic sessions grew 3.2x, the site added more than 190 first-page keywords, and online appointment requests rose 41%. The content library now compounds month over month.
( Gallery )
( More work )
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