The challenge
Lumen's work was beautiful; their brand and website were not. An outdated logo, inconsistent typography, and a slow site built on a page-builder were undermining the premium positioning they'd earned with clients.
What we did
We ran a short brand sprint to define the studio's personality, then designed a full identity system - wordmark, colour, typography, and layout rules. The marketing site was rebuilt on Next.js with a headless CMS so the team can publish new projects in minutes. Every project page is designed to sell: large photography, a clear brief-to-outcome narrative, and a single obvious call to action.
The outcome
In the first two months after launch, qualified enquiries tripled and the average project value rose. The site scores 98 on Lighthouse performance and the team has published nine new case studies without touching code.
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