The challenge
Kraft & Oak's subscription lived on their website and in customer-service inboxes. Members couldn't easily pause, swap a roast, or skip a delivery, and churn crept up every time someone travelled.
What we did
We designed and built a cross-platform app with React Native. Members manage their plan in a couple of taps - pause, skip, swap, or change cadence - and a light loyalty layer rewards long-term subscribers. Push notifications handle "your box ships tomorrow" and re-engagement. We handled App Store and Google Play submission and set up crash and analytics monitoring.
The outcome
Within three months, 31% of active subscriptions were being managed in the app, the store rating settled at 4.8, and subscription churn dropped 24% as self-service replaced support tickets.
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