The challenge
Fable had one shot at a launch moment and no audience yet. They needed reach, credibility, and installs in the same two weeks - without a nine-figure budget.
What we did
We ran the campaign end to end. Our design and video teams produced a library of short-form creative in every placement ratio. We sourced and vetted 14 creators across film and books communities, briefed and contracted them, and whitelisted the best-performing posts for paid amplification. Paid social handled prospecting and retargeting with tight conversion tracking through to install and trial.
The outcome
Launch-week reach hit 2.1 million, the campaign drove 48,000 installs at a $1.12 cost per install, and three creator posts outperformed everything else - so we kept them running as evergreen ads.
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